Here is a great interview from our California friends at West of Camden:
Tell us a little about the birth of your company and how you got to where you are today.
I formerly worked in the fashion industry and decided a couple of years ago that working my tail off for someone else’s dream wasn’t what I wanted, so with the support of my already entrepreneurial husband, we created West of Camden. The name refers to Camden Market, London, where I studied abroad in college. We went to many of the markets and I just loved how eclectic they all were, you could find anything under one “roof”, and I wanted that for the store concept.
We opened a kiosk at Fashion Island for the holiday season in 2012, then started westofcamden.com and set up booths at different art walks in Southern California.. then gained enough of an online following to start looking for the brick-and-mortar, which is where we are lucky enough to be today!
You’re located in Corona del Mar, South of LA. Why is Corona del Mar the place to be in Cali?
CdM is great because it’s nestled in between other great beaches: Newport to the North and Laguna to the South… Plenty of foodie goodness and gorgeous ocean views from the cliffs.
We love your style and wide array of products—from rugged Chaser Tee’s to adorable Cruciani Bracelets--Studio Manhattan Art + Design is in good company on your shelves. How do you decide what brands to bring into your store?
Thank you! It’s a pretty simple criteria: If we like it, would sport it, would recommend it to others, feel it’s fairly priced and great quality, we go for it.
Why do you think customers are drawn to Studio Manhattan products? Which of our products are your favorite and why?
Everyone loves a photo that reminds them of a moment in time, somewhere they’ve been or want to go etc, and all of your products give that to the customer. My fav product has to be the credit card holder because that’s what I bought my first time in New York from you.. again, if I like it for me, I want it for others!
We love following you on social media. Do you prefer Instagram, Facebook, or Twitter? Why?
Instagram. Who doesn’t love taking pictures for “work”?
Speaking of playing favorites, tell us which of following you like best...
Sunbathing or surfing?
Clippers or Lakers?
Laker hopeful more than faithful
Enchiladas or Tacos?
Red or White?
Venice Beach or Santa Monica?
Hmmmm which has less traffic on the way there?
The OC or 90210?
Are we talking Real Housewives now? hehehe Orange County..minus The Housewives
Anything else we should know about West of Camden?
Look for us to expand our own brand with more in-house designs, as well as an artist series of local photography on our favorite soft cotton tees and tanks for both guys and girls!!
PS> we love you Studio Manhattan!!